HELLO & WELCOME!

My name is Irma

I am living in Canada with my husband and our little daughter.

I am a stay-at-home mom (SAHM). In my spare time, I'm writing, reading, and exploring the newest trends in blogging, digital business, and affiliate marketing.

I am also a quiet creator, letter writer, and gentle brand enthusiast.

I believe in soft beginnings, emotional depth, and the kind of stories that hold you when no one else can.

Through handwritten-style letters and calm creations, I help quiet souls feel seen — whether they’re growing through love, letting go, or learning to become themselves again.

I’m also deeply in love with the art of branding — the quiet kind that whispers, not shouts. I believe your presence can be powerful even in softness.

Everything I make is for those who don’t need to be loud to be heard.

I graduated in the year 2011 and I have a bachelor's degree in Social Sciences from the University of Ottawa.

During my studies, I had a couple of business courses, but as I didn't have courses about digital business specifically, I started to learn about this in January 2025, and I am still learning from online courses.

Every day, there are new marketing and other types of tools, software, applications, and content from creators and sellers... And much more, as everything is constantly changing at a fast pace.

So, learning is an ongoing process, and I didn't stop educating myself as the digital economy evolves quickly.

I open to collaborate with you and, once more, if you need any help, I'm here for you.

Warmest regards,